Audience: Who Are They?

Classifications:
Audiences are split into two different categories; passive and active. An active member of the audience would be someone to get involved in what they are experiencing. They will ask questions and make judgements. However, a passive audience will do the opposite, no questions are likely to be asked or judgements.

My Audience:
During the start of my magazine making process, I have learned that my audience will be passive, as they are reading and understanding, not watching and experiencing.
I will be aiming my magazine at mainly young adults, although I shall aim to make it suitable for a younger and elder audience. I want everyone to read my magazine!

How will this information help me?
This information can help me because I can now aim to make my passive audience experience something that maybe is not found in magazines or books. To make my reader want more, to make them feel something different went they turn over the cover page of my magazine.
In my vox pop video I have asked 3 young women to ask 3 questions: When I say 'rock', colours do they think of, what do they think of in general and what do they look for in a magazine.
In the male version of my vox pop video I ask the same questions.
This has helped me to learn about what the audience wants and what they look for.